Personal Care

Novethix™ L-10 Polymer

INCI Name: Acrylates/Beheneth-25 Methacrylate Copolymer

Novethix™ L-10 polymer is a highly efficient hydrophobically modified alkali-swellable emulsion polymer (Hyper-HASE) designed for structuring most cleansing formulations containing anionic, nonionic and zwitterionic surfactants.  It is particularly effective for thickening and controlling the rheology of the most difficult to thicken surfactant-based personal cleansing systems.  These products include mild, sulfate/amide-free shampoos, bath gels, and facial cleansers and very low surfactant content formulations for economy markets.

Novethix L-10 polymer is a cost effective improvement over nonionic thickeners, as it works synergistically with electrolytes and is an easy-to-use, cold-processable liquid.

Key Benefits of Novethix L-10 Polymer

  • Easy-to-use liquid form
  • Cold-processable, requires no heat and very little mixing time
  • Excellent thickener for low level surfactant content formulations
  • Synergistic thickening with salt
  • Elegant rheology with smooth, honey-like flow
  • Excellent clarity in low surfactant systems
  • Cost effective alternative for nonionic thickeners, such as PEG-150 distearate
    • Reproducible viscosity results
    • Batch-to-batch consistency
    • Provides high temperature formulation stability
  • Great structurant for mild, sulfate-free and nonionic formulations
  • Great replacement for amides in cleansing formulations
  • Enhances pearlescent appearance
  • Stabilizes insoluble ingredients (oils, emollients, EGDS)
  • Stabilizes high oil-loaded body wash emulsions

Broad Applications Fit

Novethix L-10 polymer delivers aesthetically pleasing, honey-like, smooth-textured cleansing formulations with excellent thermal stability.

  • Economy (low surfactant) clear bath gels, shampoos, and facial cleansers
  • Economy (low surfactant) pearlized body washes and shampoos
  • Mild, sulfate-free, amide-free shower gels, shampoos, and facial cleansers
  • High oil-loaded body wash emulsions
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